Pay-per-click fraud. First, Google was on the hook. Now it's Yahoo's turn. The plaintiffs charge Yahoo enabled all manner of it. Anybody can file a lawsuit. But to assess Yahoo's chances of getting off, you need to see who they're up against. After taking a look at each of these battle-hardened class-action litigators, you'll probably conclude that Yahoo's going to be writing a real big check.
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Wresting US$90 million from Google's steely grip took Dallas attorney Joel Fineberg little more than twelve months. The Texas lawyer obviously chose the right target, as Google's AdWords has been broadly reported as easy prey for pay-per-click fraud. After reading the terms of the settlement, some are left wondering if it accomplished anything at all, beyond enriching a few and limiting Google's future liabilities.
When you add Microsoft's roll-out of Windows OneCare to its Windows Live Custom Domains initiatives, it's clear that Redmond is drawing a line around end-users and small and medium business, and daring Google, Yahoo and others to try crossing it. Of course, as a result of this Battle of the Titans, lots of longtime Microsoft supporters are bleeding. And when the dust settles, plenty of survivors will be assimilated by someone. Only question is... who?
The world swooned at the Consumer Electronics Show unveiling of Google Pack, an easily installed almost-all-in-one Internet experience. Too bad it suffers from the same maladies as the rest of the One Size Fits All packages: Several components are famously unpleasant... There's no Office... No bitTorrent... And no package for Linux, BSD, Unix or OS X. What a lost opportunity.
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