Disgruntled Yahoo! advertisers who were hoping for just compensation from the Pay-Per-Click fraud settlement may as well get over it. Here's the short version: Yahoo! names an insider to watch ad traffic, invites 3 advertisers a year to chat, promises to make an effort to come up with industry-wide standards, extends its fraud claim period, and gives you an advertising credit... if you can prove you were harmed. I almost forgot the best part. Your class action attorneys walk away with nearly five million bucks. D'oh!
The fallout from an intentional dump of search data by AOL researchers is rapidly spreading. So far, those poisoned by the spill include porn-seekers, suicidals, murderers, other AOL users, the spillers, MySpace and Google. Beneficiaries include blog spammers, pay-per-click crooks, trial lawyers and competitors of every stripe.
When eBay's CEO Meg Whitman sends you a personal letter, it's only polite to respond... especially when it's about one of her pet crusades: Net Neutrality. Unfortunately, I discovered that her mail server could send mail, but appeared to be incapable of accepting replies. "Must be a DNS goof-up," thought I. So I posted my personal reply right here. Please don't read it if you are not Meg Whitman. It's personal.
Self-installing programs can be nice, when you invoke them by choice. But researchers have found thousands of viruses that execute after you innocently click a promising search link. Outraged users are demanding that Google, MSN and Yahoo do something about it. Luckily, Microsoft already has.
A blogger's claim that one rogue operator tricked Google into indexing over 5 billion bogus pages serving Pay-Per-Click ads has helped solidify the claims of the legal teams chasing the search giants: PPC advertisers may, in fact, be getting screwed through faked clickery. At the same time, it helps explain the increasing irrelevance of search results. This, for many, is a deal killer. Searchers and advertisers alike need a better model. But who can deliver it?