Disgruntled Yahoo! advertisers who were hoping for just compensation from the Pay-Per-Click fraud settlement may as well get over it. Here's the short version: Yahoo! names an insider to watch ad traffic, invites 3 advertisers a year to chat, promises to make an effort to come up with industry-wide standards, extends its fraud claim period, and gives you an advertising credit... if you can prove you were harmed. I almost forgot the best part. Your class action attorneys walk away with nearly five million bucks. D'oh!
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291aThe fallout from an intentional dump of search data by AOL researchers is rapidly spreading. So far, those poisoned by the spill include porn-seekers, suicidals, murderers, other AOL users, the spillers, MySpace and Google. Beneficiaries include blog spammers, pay-per-click crooks, trial lawyers and competitors of every stripe.
When eBay's CEO Meg Whitman sends you a personal letter, it's only polite to respond... especially when it's about one of her pet crusades: Net Neutrality. Unfortunately, I discovered that her mail server could send mail, but appeared to be incapable of accepting replies. "Must be a DNS goof-up," thought I. So I posted my personal reply right here. Please don't read it if you are not Meg Whitman. It's personal.
Self-installing programs can be nice, when you invoke them by choice. But researchers have found thousands of viruses that execute after you innocently click a promising search link. Outraged users are demanding that Google, MSN and Yahoo do something about it. Luckily, Microsoft already has.
A blogger's claim that one rogue operator tricked Google into indexing over 5 billion bogus pages serving Pay-Per-Click ads has helped solidify the claims of the legal teams chasing the search giants: PPC advertisers may, in fact, be getting screwed through faked clickery. At the same time, it helps explain the increasing irrelevance of search results. This, for many, is a deal killer. Searchers and advertisers alike need a better model. But who can deliver it?
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