Has Osama Bin Laden been captured? Not yet. But you will be, if you're dumb enough to click on the link in the message. Ted Richardson shares his experience tracking down the culprit... with a little help from Alex Eckelberry, Paul Laudanski, Chris Gunn and Patrick Jordan. Gee. Sometimes it really does take a village.
Disgruntled Yahoo! advertisers who were hoping for just compensation from the Pay-Per-Click fraud settlement may as well get over it. Here's the short version: Yahoo! names an insider to watch ad traffic, invites 3 advertisers a year to chat, promises to make an effort to come up with industry-wide standards, extends its fraud claim period, and gives you an advertising credit... if you can prove you were harmed. I almost forgot the best part. Your class action attorneys walk away with nearly five million bucks. D'oh!
A blogger's claim that one rogue operator tricked Google into indexing over 5 billion bogus pages serving Pay-Per-Click ads has helped solidify the claims of the legal teams chasing the search giants: PPC advertisers may, in fact, be getting screwed through faked clickery. At the same time, it helps explain the increasing irrelevance of search results. This, for many, is a deal killer. Searchers and advertisers alike need a better model. But who can deliver it?
The number two digital certificate vendor, Comodo, expected their new, free, anti-virus engine's release to be greeted with accolades. Instead, they're drawing fire from critics who claim that the software sneakily installed more than they bargained for. Another case of Sony-style corporate deceit, or a few spoiled endusers looking a gift horse in the mouth? Email Battles ruminates.
Pay-per-click fraud. First, Google was on the hook. Now it's Yahoo's turn. The plaintiffs charge Yahoo enabled all manner of it. Anybody can file a lawsuit. But to assess Yahoo's chances of getting off, you need to see who they're up against. After taking a look at each of these battle-hardened class-action litigators, you'll probably conclude that Yahoo's going to be writing a real big check.