“HTML is the way to go.” That’s the conclusion of Rob Sanchez, senior vice president of list management services at MeritDirect.

Other panelists agreed that HTML lets UCE senders see who opens what so they can change their offers accordingly. And yet, this crew whines that response rates are dropping “because of the clutter”.

World-To-JunkMailers: HTML can carry all sorts of viruses, web bugs, spyware and other dangerous content. That’s why lots of folks defang all incoming HTML, rendering it harmless but oh-so-ugly. Sending HTML because you like what you see going out is moronic and a slap-in-the-face of your intended victim… er, customer. Snap out of it.

See for yourself at DMNews.