Blue Frog’s dead. But a new crew has picked up the cudgel. Calls itself The Okopipi Collective, after a poisonous frog.
And its rallying cry goes like this:
Blue Frog was a great idea. They showed us that we can bring pain to the spammers. But they could not keep up the pressure. They weren’t ready for war. We are!
Like the Blue Frog initiative, Okopipi plans to file one opt-out request per spam, even somehow throttling bandwidth to thoughtfully avoid overwhelming the spammer’s website.
But this time, the developers plan to deploy a distributed peer-to-peer network (P2P), to (hopefully) dissipate any Distributed Denial of Service (DDoS) counterattacks, like those that leveled Blue Security, along with Six Apart, Tucows, Prolexic, UltraDNS and millions of their innocent, non-involved customers.
Okopipi’s developers have already reached the first stage of development. They’ve built a wiki and opened a couple of discussion groups.
Like all such planning enjoyments, discussion bubbles with:
- offerings of new artwork;
- questions about the proper pronounciation of okopipi;
- cool names for Things;
- dark murmurings of lurking trolls;
- the need for a law to close the evil SMTP Port 25, and;
- yearnings for a resurrected Blue Security to take the project over.
No matter what, it’s going to take awhile for Okopipi’s frog to sting. So while you’re waiting, tembow at CastleCops advises you to uninstall Blue Frog, to avoid being turned into a zombie by the same crew that decimated Blue Security.
In addition, if your network is not safely ensconced behind a good spam filtering appliance, it’s time to go shopping. If you haven’t used one, you’ll be amazed at how much of your spam and phishing nightmare vanishes. Any residual junkmail that makes it through can be quickly dispatched by hitting [Delete]. (Disclaimer: Email Battles is sponsored by trimMail Inbox.)
Spam-soaked home users should switch to lower profile email service providers that offer solid content filtering… and stop posting your email addresses all over the web.
And finally, do not opt-out, unless you use the free LashBack Toolbar (for Microsoft Outlook or Outlook Express only), or something like it.
LashBack is a member in good standing of the Messaging Anti-Abuse Working Group, and an expert in Unsubscription Monitoring. When you select [Unsubscribe], the LashBack Toolbar submits an opt-out request, but only if the sender is listed in its database of legitimate emarketers. Anything else just helps spammers clean up their mailing lists.
Instead of confirming your live email addresses for spammers, let the spam filters quietly do their jobs, choking off unwanted messages without telling spammers anything.
Who knows? By the time Okopipi’s up-and-hopping, your spam problem may already be licked.
Email Battles Backgrounder:
- Prolexic CEO: “Blue Security will be missed.”; NewsByte; Email Battles; 18 May 2006.
- Splat! Frog Flattened On Internet’s Spamway: Blue Security’s Final Words; Email Battles; 17 May 2006.
- Blue Frog/Typepad Timeline MashUp, Warts and All; Email Battles; 10 May 2006.
- Blue Frog Breaks 2005 Promise of No Innocent Victims; Email Battles; 10 May 2006.
- God’s-eye view of Blue Frog disaster; NewsByte; Email Battles; 09 May 2006.

7 comments
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May 23rd, 2006 at 6:15 pm
J.D.
MAAWG doesn’t have the concept of a “member in good standing” — you’re either a member or you’re not.
Personally, I’m glad to see that the idea of unsubscribe reputation is becoming popular. Perhaps it will mitigate the angry, almost sociopathic impulses of the folks who’ve embraced and defended BlueSecurity-style abuse.
May 24th, 2006 at 8:19 am
BJ Gillette
RE: “MAAWG doesn’t have the concept of a “member in good standing” — you’re either a member or you’re not.”
Presumably, therefore, a member is, by definition, a member in good standing.
May 24th, 2006 at 4:59 pm
Sterken
“Perhaps it will mitigate the angry, almost sociopathic impulses of the folks who’ve embraced and defended BlueSecurity-style abuse.”
And what abuse would that be?
May 26th, 2006 at 11:28 am
wiskers
you wrote an artical like this because
A) You have a deep moral objection to legitimate op out requests that are automated
B) Your worried that somebody else might be moving in on part of your business and be WAY more effective.
Lets face it you don’t want to actually beat spam because then you’d be obsolete. Much better to treat the symptoms than to actually cure.
May 26th, 2006 at 1:17 pm
BJ Gillette
@wiskers.
RE: “Your worried that somebody else might be moving in on part of your business and be WAY more effective [snip] you don’t want to actually beat spam because then you’d be obsolete.”
If Okipipi bears fruit without hurting innocent bystanders, we’ll be delighted.
But like we said, there’s a lot you can do while you’re waiting, beyond fuming, spitting and misunderstanding.
September 14th, 2006 at 2:50 pm
Dest Kraid
Okopipi isn’t going anywhere. They might as well give up.
September 14th, 2006 at 7:36 pm
BJ Gillette
So I’ve heard.