All users had opted-in for third-party mailings. The seller provided the proper paperwork. Legal was shipshape. Till moviechoices.com emailed them, and squared up with a judge.

The UK’s Advertising Standards Authority ruled that recipients had not explicitly permitted the seller to pass on their email addresses to a new buyer.

Further, the Authority intoned,”If your mother emails you without calling for permission first, sue her.”

OKOKOK. The Authority didn’t actually say that… or did it?

See for yourself at UK Advertising Standards Authority.